When our daughter came home from school with head lice, we just wanted to get rid of it quickly.
My wife returned from the pharmacy with everything they had which promised to kill lice.
Upon closer inspection she decided there was no way in the world she was going to put that stuff on our daughter's head.
There were chemicals in the ingredients that we couldn't even pronounce.
My wife was determined to find a way to get rid of lice that wouldn't be harmful to our daughter.
That's how Licenders lice treatment got its start back in 1996.
If we wouldn't use it on our child, we don't use it on yours!