Kodak used to be a vibrant corporation, recently it filed for bankruptcy.
While its competitors adjusted for the digital camera market, Kodak produced film.
Kodak thought it was in the film business.
Had they realized that they were in the "capture the moment" business, they would still be profitable today.
As a married couple, in business together, we don't want to repeat the mistakes of Kodak.
Adie and I refocus regularly to stay current and relevant.
At Licenders we realize we are not just in the lice removal field.
We are in the customer service business!