People always ask us, How did you get into this business?

My wife Adie and I love socializing, but I would always cringe when the subject turned to "What do you do for a living?"

At a wedding one night, a couple seated opposite us posed the dreaded question. Adie rolled her eyes as I professed to being an OBGYN.

Proud of my quick witted response, we shared the joke.

Weeks later, at another function,  from across the hall, I hear, "Doctor Horowitz"  how are you? 

As I'm trying to come to terms with what kills lice, My wife Adie is on FOX NEWS explaining why it's so cool.